Our clients perceive us as one company, whether they interact with our product, our customer success team, our marketing website, or attend our events. Every interaction influences the perception of our brand. Internally, we need to be aware of the holistic/multi-touchpoint service we belong to, create connections, collaborate, and provide the consistency that our clients expect from our brand.Inspired by Org Design for Design Orgs
Design tools, methods, and models are not to be followed by the book. Every project has different goals, needs, and people. Be pragmatic, adaptable, and creative. Shape your own process and focus on adding value to your clients, your users, and your team.
No matter how obvious it might seem, in every challenging situation, assume that you don't have all the facts. Start by asking questions and truly listen. Many times, you will discover new information that will change your point of view. It will make you a better leader and peer and will help you create (and preserve) more meaningful connections everywhere.
Is someone you need help from out of the office? Is it Friday EOD, and you just remembered there is something you need help with on Monday? Don't shoot messages over the weekend or after hours. Avoid giving people things to ruminate about. Be mindful of your team's time and headspace.
The riskiest assumptions are validated first, allowing the team to find more certainty during initial sprints and reducing the risk of making significant and costly changes later on.
In the beginning, the UI is not perfect, and some information might be hardcoded, but Design and Technical debt is paid off as the product proves its value.
Every artifact is a work in progress and shaped incrementally – through time, a proto-persona is turned into a persona and evolves as we do more research and get more data.
Sketching is collaborative and cross-disciplinary, focusing on the now while still looking out at the road ahead.