Monteon logo

Joel Monteón

Product Designer | Design Director

I'm a Product Designer with 10 years of experience currently leading Design @Wizeline

Some of the companies I've worked with
Nike logo
Rappi logo
Tec de Monterrey logo
Wallstreet Journal logo
Vividas logo
Banco Base logo
Oovvuu logo

What am I doing now?

Director of Design


Strategic design leadership
2016- Present

I lead a team of 50+ Researchers and Designers at Wizeline, a technology consulting company with offices in SF, Guadalajara, Madrid, and Vietnam.

Pre-sales, staffing, and Delivery
I partner with our clients to understand their needs, define project plans, assign the best teams, and follow through to the end of the projects making sure our designers have the support and headspace to do their best work.

People Development
I developed career ladders and growth frameworks for individual contributors and people managers based on a model that was later adopted company-wide, across every other discipline, and for 1200+ Wizeliners.

Team leadership
Along with my management team, I define and track semi-annual team OKRs, aligned to company goals, addressing our team needs, and follow through the different layers of the organization.

Team growth and Resources
I manage the team's headcount, promotions and bench; run salary analyses, report on team's performance, and negotiate better conditions for our team – salary band updates and budget, tools, and training.

Team Direction
Provide a vision and purpose for the team, communicate new processes, address concerns, and make every team or company decisions transparent.

Pixel Imperfect logo

Product Designer

Side Project

Hands on designer
2017- Present

Buholá is the freelancing tool that allows professionals to streamline their paperwork so they can focus on their craft.

Freelancers in Mexico struggle with
- Formally closing new projects
- Taking too much time creating proposals and invoices
- Getting paid

Buholá allows them to create proposals, follow-up on changes from clients, receive the downpayment, generate government-certified invoices, and send final deliverables locked against final payment.

UX Research
Generative research to understand market opportunities and user needs – user interviews, contextual inquiries, and personas. Evaluative research to validate product hypotheses and usability – UX metrics analysis, concept, and usability testing.

Product Strategy
Define of features and product increments, competitive analysis, assumption-based experiments, and validation through social media campaigns and user engagement metrics.

Design and development
Interaction, user interface, brand and marketing design– user flows, prototypes, hi-fi mockups, brand components, and social media assets.

Front-end development
Responsive web development for the marketing website and application – HTML, CSS, and JS.

3D illustration with a guy working on his computer and a few messages behind, a credit card, and a paid invoice.
Mockup describing a screen for Buholá with an invoice and some files locked upon payment.
Mockup with a proposal from Buholá and the option to pay the downpayment.



20 clients have designed and launched their products into the market.

Product Design Consultant

5 different industries, including retail, education, entertainment, health, and news.

UX Strategist Consultant

30 design and product strategy workshops with both in-person and remote participants in the US, Australia, and Mexico.

UX Strategist Consultant

20+ designers have grown across different levels and roles.

Design Manager

15 new designers hired in one year, scaling the team along with our practices and operations.

Design Director


Wizeline Academy logo
Lecturer and Mentor

2016 - Present. Active lecturer and mentor for Wizeline Academy,

UX Design for Chatbots
2016. CDMX, Mexico
Lecturer on Interaction Design for conversational interfaces (voice and text).

Lean UX Crash Course
2017. Jalisco, Mexico.
Program Manager and Lecturer on topics such as proto-personas, prototyping, lean user research and experiement-driven design.

intro to ux & UCd
2018. Sonora, Mexico
Lecturer on Research, Interaction Design, and Rapid Prototyping for engineers at Novutek.

From zero to hero
2019. CDMX, Mexico
Lecturer on topics such as Design Leadership, Design Operations, and People Management

UX Certification
2021. Jalisco, Mexico
8-month certification for entry-level students. Lecturer on Design Strategy and Design Management

Tec de Monterrey Logo
Guest Lecturer

Professor of Cognitive Science: User Experience elective course at Tec de Monterrey campus Guadalajara.


APR 2017 – Present
Product Designer

Product Strategy, UX Research, Product Design, and Front-end development for Buholá, the freelancing tool that allows professionals to streamline their paperwork so they can focus on their craft.

Dec 2019 – Present
Director of Design

Coordinate and keep track of team OKR's, provide a vision for the team and work towards it through the projects we bring in, the teams we design for those projects, and the growth opportunities we provide for our people to grow and make our clients successful.

Jul 2018 – Nov 2019
Senior Design Manager

Definition and implementation of frameworks for our team and individuals to grow and get the support needed on their projects – collaborate during pre-sales, coach teams during execution, and hire and onboard new designers in the team.

Jul 2017 – JUN 2018
Design Manager

Coordinate, mentor, and provide growth opportunities for Designers, so they can develop their potential and follow a career ladder that best suits their goals.

Scope, staff and kick off projects while ensuring a User-Centered Design process is presented, approved, and followed. Run strategy and discovery workshops for our clients while following design-thinking and lean methodologies.

Sep 2016 – Jun 2017
UX Designer

UX lead for all chatbot solutions that allowed our clients to automate, reduce costs, and provide an instant and better experience for their end-users. Qualitative Research, UX Strategy, and Product Design for our Chatbots Platform. Design mentor on both technical and non-technical skills, supporting designers' growth through promotion cycles.

may 2015 – Aug 2016
Product designer

Own and execute on the whole spectrum of research-design activities: user interviews, persona definition, product strategy workshops, interaction, user interface design, and usability studies for Gbox, a B2B platform that allowed content creators to publish and monetize their video content online.

Mar 2013 – Apr 2015
User interface designer

User interface design, evaluative research, UI development, and design systems for internal web and mobile applications at Sanmina, a global manufacturing company based in San Jose, CA.